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Facebook launched more than a new iPhone app this evening – they also have a new home page (the page you see when you aren’t logged in) and a new tagline. Gone is all the descriptive language suggesting you sign up to “Keep up with friends and family,” “Share photos and videos,” “Control privacy online,” and “Reconnect with old classmates.” Now Facebook has a simple message to entice you to sign up: “Facebook helps you connect and share with the people in your life.”

This means that we expect accounts to reflect mainly “real-world” contacts (i.e. your family, schoolmates, co-workers, etc.), rather than mainly “internet-only” contacts. As stated on our home page, Facebook is a social utility that connects you with the people around you, not a “social networking site”. It is meant to help reinforce pre-existing social connections, not build large groups of new ones.

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Because search is such an integral part of its business, Google has to be careful whenever it thinks about implementing a new search-related feature. The company regularly tests out unannounced new features across a small percentage of its users to see if they are worth implementing on a wider scale (this is called bucket testing). Earlier this summer we saw we wlklkdn wdjlwdwedwe wlkejdlweedwe dnwlkedjlwkedwe dwekjljdlwed wed weldklwe dwekldmlkw dwe dewlmd wedweld wed w edlwen dwelkd lwe

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